The second wave of the deadly coronavirus has rendered the country crippled and heartbroken. Influential people have in the past two weeks tried to amplify vital COVID-19 resources related information along with raising funds to fight the virus. And now, Indian fashion designers have come together to raise funds as well as share important pandemic related information via their social media handles.
While some labels have announced that a part of their sales will be used to help those suffering from the second wave, some are raising funds to do same. Recommended By Colombia
Designer Anita Dongre has turned her social media pages into a COVID-19 helpline of sorts, depicting all vital information related to the crisis and her social media channels are amplifying every demand, that of hospitals to medical supplies.
Couturier JJ Valaya has decided is supporting three incredible organisations that are tirelessly working towards COVID-19 relief.
Designer Rahul Mishra is also trying his best to verify and amplify COVID related posts on Instagram.
Gaurav Gupta has partnered with Hemkunt Foundation to save lives. The foundation has been working tirelessly at providing oxygen support to thousands across the capital.
Jewellery designer Eina Ahluwalia has started a unique initiative of lending the much needed mental support to people who are going through the pandemic stress. She, along wit her sister Aitkaa go live on Instagram every night and connect with people who are suffering from anxiety and stress.